The Complete Guide On How To Negotiate by Tali Raphaely - Book review

The Complete Guide On How To Negotiate

Master the Art of Getting What You Want in Business and in Life

By: Tali Raphaely

Published: June 27, 2013
Format: Paperback, 112 pages
ISBN-10: 0615783465
ISBN-13: 978-0615783468
Publisher: Tali Raphaely











"My goal is to equip you with the negotiating skills to get more from everyday life - and reveal the philosophy behind these practices", writes attorney, motivational speaker, and President and Managing Member of Armour Settlement Services, LLC, Tali Raphaely, in his concise and effective results oriented book The Complete Guide On How To Negotiate: Master the Art of Getting What You Want in Business and in Life. The author describes the importance of understanding negotiation, its ubiquitous nature entering all areas of our lives, and provides the principles of negotiation that achieve a win-win outcome.

Tali Raphaely recognizes that while some people may possess natural negotiating abilities, the vast majority of people face a real challenge when they enter into any negotiation. The author bridges this knowledge gap by providing the skills, strategies, and techniques necessary for becoming a good negotiator. Tali Raphaely helps people overcome an aversion to negotiation, that results from a fear of confrontation and argument, by transforming the event into a mutual problem solving process that benefits both parties. The author presents the ability to negotiate effectively, and with a positive and mutual solutions based approach, as a skill that can be learned, developed, and practiced by anyone.

Tali Raphaely (photo left) understands that negotiations are a part of life, and theu take place not only in business or governmental activities, but within families, buying a car, or purchasing a home. Negotiation skills are essential to achieve a satisfactory and mutually rewarding outcome whether at home or on the job. Tali Raphaely shares the skills that he learned and practiced over many years, and presents them in a logical and readily understood and applied format for the reader.

Tali Raphaely takes a positive and optimistic approach to negotiation that values the concept of seeing the other person's point of view, working together to achieve positive solutions, and the avoidance of negotiation breakdown through maintaining respect, integrity, and empathy. The book covers the following aspects of negotiation:

* The tale of Sad Sam and Skillful Sam: Different existing skill levels
* Getting started with some basic concepts
* Talk :less, listen more: Principles of verbal communication
* The offer: Starting off on the right foot
* The fundamentals: Framing devices as ways of thinking
* Understanding and using precedents
* Cooperation not competition: Creating a connection and mutual satisfaction

For me, the power of the book is how Tali Raphaely not only shares his proven strategies and tactics for successful negotiation, but also offers the philosophy of why he makes those recommendations. The author provides a step by step guide to negotiation that presents real advice to people who may have reservations about the entire idea of negotiation. The author emphasizes that the art of negotiation is a learned skill that anyone can master with practice.

Tali Raphaely puts forward his negotiation philosophy that places the central importance, not on some vague concept of somehow winning the negotiation, but on making real connections and reaching mutually beneficial solutions to problems. The book is written in a logical and easy to follow format, that can be reread as a reference when the principles are needed in a real world negotiation. The methods are presented with wit and a with examples of the process by which they are applied in real world situations.

I highly recommend the hands on and very handy reference book The Complete Guide On How To Negotiate: Master the Art of Getting What You Want in Business and in Life by Tali Raphaely, to any business leaders, sales representatives, sales managers, entrepreneurs, and anyone who is seeking a clear and readily applicable guide to learning and improving their negotiation skills. Instead of always feeling like you got the short end of any negotiation, this book will help level the field and provide you with real win-win results.