Founder of Predictive Analytics World and Text Analytics World, and author of the groundbreaking and endlessly fascinating book Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric Siegel, describes the principles of predictive analytics and how they are used to predict the behavior and actions of individuals. Eric Siegel provides ideas on how a combination of big data and machine learning creates the basis for these predictions. While Eric Siegel recognizes that not all predictions are accurate all of the time, he points out how much value they do provide over mere guesses. Eric offers his insights into how data and predictive analytics must be governed by ethical practices and assurances of privacy. Eric also demonstrates how predictive analytics are related to crowdsourcing and other data ensembles. Eric presents his thoughts on modeling and how those models can be improved. Learn as well how numbers can be used for persuasion, including their applications to politics and marketing.
Eric Siegel is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, May 2, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Founder of Predictive Analytics World and Text Analytics World, and author of the groundbreaking and endlessly fascinating book Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric Siegel, describes the principles of predictive analytics and how they are used to predict the behavior and actions of individuals. You will learn:
* What predictive analytics means and why it is important
* How predictive analytics makes its predictions through data
* How computers learn to make better predictions as more data is addded
* How predictive analytics is used by businesses to provide better service
Eric Siegel, Ph.D., (photo left) founder of Predictive Analytics World and Text Analytics World, and Executive Editor of the Predictive Analytics Times, makes the how and why of predictive analytics understandable and captivating.
In addition to being the author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric is a former Columbia University professor who used to sing educational songs to his students, and a renown speaker, educator and leader in the field.
My book review of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Founder of Predictive Analytics World and Text Analytics World, and author of the groundbreaking and endlessly fascinating book Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Eric Siegel, as he describes the principles of predictive analytics and how they are used to predict the behavior and actions of individuals. Eric Siegel provides ideas on how a combination of big data and machine learning creates the basis for these predictions. While Eric Siegel recognizes that not all predictions are accurate all of the time, he points out how much value they do provide over mere guesses. Eric offers his insights into how data and predictive analytics must be governed by ethical practices and assurances of privacy. Eric also demonstrates how predictive analytics are related to crowdsourcing and other data ensembles. Eric presents his thoughts on modeling and how those models can be improved. Learn as well how numbers can be used for persuasion, including their applications to politics and marketing on Blog Business Success Radio.
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