Global innovation and brand strategist, partner in Lucule Consulting, and author of the revolutionary and breakthrough oriented book Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation, Debra Kaye describes how to utilize connections between ideas to stimulate individual innovation. Debra Kaye presents the five part principles of Red Thread Thinking to transform any innovation process into an effective one. Moving beyond traditional concepts of creativity, innovation and company culture change, Debra Kaye offers an individual approach that transcends the usual techniques. Debra Kaye emphasizes a market based mode of thinking in the innovation process to ensure profitability. Debra also points out that anyone can learn and develop their own innovation skills, and that the Red Thread Thinking skills can be applied by anyone to any innovation process.
Debra Kaye is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, May 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Global innovation and brand strategist, partner in Lucule Consulting, and author of the revolutionary and breakthrough oriented book Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation, Debra Kaye describes how to utilize connections between ideas to stimulate individual innovation. You will learn:
* Why so many corporate innovation efforts fail to achieve results
* Why effective innovation begins with an individual approach
* How to use the five Red Thread Thinking principles in innovation
* Why innovations must be seen as valuable by others in the marketplace
Debra Kaye (photo left) is an international innovation expert specializing in culture and brand strategy for consumer businesses. She encourages her clients to become change-makers, and has helped set agendas for companies such as L’Oreal, Mars Petcare, Colgate, McDonald’s, American Express, Dove Chocolate, Kimberly-Clark, Johnson & Johnson, Reckitt Benckiser, Sony, and many more.
BDDP/Mancebo•Kaye, the marketing company she founded in Spain, became #1 in the country for strategic thinking and #3 for creativity in under three years, according to Ballester research. It’s the kind of success that comes from inspiring people to be great thinkers and creating a culture of solving critical business issues. Debra was also a frequently featured marketing and communications writer for top Spanish business publications, appeared prominently in five books about marketing, and named Female Entrepreneur of the Year by Spain’s Tribuna Económica.
As CEO of TBWA\Italy, she was named the country’s top marketer, and oversaw the business for clients such as Wind (mobile phones), Apple, Group Pernod Ricard, Bieirsdorf, and Nissan. In the U.S., she introduced her own skin care line, which was distributed nationwide in Nordstrom, Sephora, and in Saks Fifth Avenue New York. Three-months into distribution, Iconoculture named it the best-positioned cosmeceutical on the market.
Today, Debra is partner at innovation consultancy Lucule Consulting. A frequent commentator on American Public Radio’s “Marketplace” and contributor to Fast Company, she is a sought-after speaker and has been featured at such venues as South by Southwest, among other engagements. She is a board member of Count Me In, an organization dedicated to helping women-owned businesses grow and prosper.
My book review of Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation by Debra Kaye.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with global innovation and brand strategist, partner in Lucule Consulting, and author of the revolutionary and breakthrough oriented book Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation, Debra Kaye, as she describes how to utilize connections between ideas to stimulate individual innovation. Debra Kaye presents the five part principles of Red Thread Thinking to transform any innovation process into an effective one. Moving beyond traditional concepts of creativity, innovation and company culture change, Debra Kaye offers an individual approach that transcends the usual techniques. Debra Kaye emphasizes a market based mode of thinking in the innovation process to ensure profitability. Debra also points out that anyone can learn and develop their own innovation skills, and that the Red Thread Thinking skills can be applied by anyone to any innovation process on Blog Business Success Radio.
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