Marketing adviser, founder of Customer CEO, and author of the revolutionary and empowering book Customer CEO: How to Profit from the Power of Your Customers, Chuck Wall describes the importance of embracing the new reality of customers wielding the real power in the marketplace. Chuck Wall provides evidence that the standard business viewpoint that they control the customer and the customer's buying habits and behavior is simply an illusion,. Despite the collection of large quantities of data about the customer, Chuck Wall points out that companies still are unable to measure the crucial customer experience. Chuck offers an alternative approach that embraces the power of the customer to discover their ideas for innovation, product development, and better customer experiences. Companies must listen to their customers or risk losing them to their competitors. In an age when so much information is readily available, organizations that fail to realize they no longer have control risk becoming irrelevant in the marketplace.
Chuck Wall is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday,April 23, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Marketing adviser, founder of Customer CEO, and author of the revolutionary and empowering book Customer CEO: How to Profit from the Power of Your Customers, Chuck Wall describes the importance of embracing the new reality of customers wielding the real power in the marketplace. You will learn:
* Why companies no longer have control of how their customers buy or behave
* Why Big Data is not enough as it fails to capture the customer experience
* Why companies must break free of the control illusion and embrace customer control
* How to utilize the power of the customer as a competitive advantage
Chuck Wall (photo left) is the founder of Customer CEO, the customer thinking company. Customer CEO teaches companies how to profit by engaging the power of their customers through insightful customer research and customer focused marketing. Customer CEO also delivers both online and live executive education events to help companies discover how to better engage their customers.
Chuck believes that the most important business opportunity for most companies is hidden in plain sight: knowing their customer. Companies that truly understand their customers increase revenue, grow market share, save money, strengthen relationships and drive profit. Chuck speaks and writes about what he calls “customer thinking.” Customer thinking is the process where companies merge big data with big insight in order to gain the “big picture” perspective about how to best help customers accomplish the jobs they need to get done. He’s an expert in understanding the unmet needs of customers, having interviewed and surveyed over 100,000 of them. Chuck’s book, Customer CEO: How to Profit from the Power of Your Customers (Bibliomotion) was published in the spring of 2013.
Chuck is a serial entrepreneur, with a deep understanding of business, entrepreneurship, strategy and marketing. Prior to launching Customer CEO, he started seven other enterprises across multiple industries including manufacturing, media, technology, marketing, and insurance.
Chuck speaks and leads workshops frequently for companies, business groups and organizations about customer insight, innovation, business growth strategy, business model innovation, branding, marketing and contemporary storytelling.
Chuck is active in non-profit work. The Governor of Texas appointed him to serve as a board member of OneStar Foundation, which promotes volunteerism throughout the state.
Chuck is a graduate of Southern Methodist University and lives in Austin, Texas.
My book review of Customer CEO: How to Profit from the Power of Your Customers by Chuck Wall.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with marketing adviser, founder of Customer CEO, and author of the revolutionary and empowering book Customer CEO: How to Profit from the Power of Your Customers, Chuck Wall, as he describes the importance of embracing the new reality of customers wielding the real power in the marketplace. Chuck Wall provides evidence that the standard business viewpoint that they control the customer and the customer's buying habits and behavior is simply an illusion,. Despite the collection of large quantities of data about the customer, Chuck Wall points out that companies still are unable to measure the crucial customer experience. Chuck offers an alternative approach that embraces the power of the customer to discover their ideas for innovation, product development, and better customer experiences. Companies must listen to their customers or risk losing them to their competitors. In an age when so much information is readily available, organizations that fail to realize they no longer have control risk becoming irrelevant in the marketplace on Blog Business Success Radio.
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