The Power of Magnetic Leadership by Dianne Durkin with Carey Earle - Book review

The Power of Magnetic Leadership

It's Time to Get R.E.A.L.

By: Dianne Durkin, with Carey Earle

Published: May 12, 2011
Format: Paperback, 152 pages
ISBN-10: 1453751238
ISBN-13: 978-1453751237
Publisher: CreateSpace Independent Publishing Platform











"While some people may be more natural leaders than others, some of the best leaders I have worked with are men and women who went beyond cultivating their own leadership skills and instead created a culture of leadership in their organizations", write president and founder of Loyalty Factor, Dianne Durbin, with adjunct instructor of marketing at new York University, Carey Earle, in their very concise and hands on book The Power of Magnetic Leadership: It's Time to Get R.E.A.L.. The authors describe how the concept of magnetic leadership will transform an organizational culture, engage and excite employees, and enhance company performance.



Dianne Durkin (photo left) and Carey Earle recognize the often overlooked aspects of leadership are some of the most important ones. The principle of leadership is presented as critical to the health of the organization, and to its employees through its value as an engine of innovation. Dianne Durkin points out that leadership does not simply belong to one person, but through the power of inspiration and contagion, leadership affects the entire company.

As a result, that enhanced and multiplied leadership dynamic propels the organization forward in every way. The authors share the importance of understanding the role of the leaders, and provide the tools and practices



Carey Earle (photo left) and Dianne Durkin understand that leadership may be natural for some people, but that leadership is a skill that can be developed and learned by anyone. Indeed, the book goes beyond simply improving the leadership ability of the individual, but instead offers a guide to transforming an entire company culture into one of magnetic leadership.

To establish the culture and values of authentic and visionary leadership throughout the entire organization, Dianne Durkin presents the principles of R.E.A.L. The concepts that underpin R.E.A.L. as follows:

* Recruitment of the right people for the right jobs and Retaining them
* Engaging, Empowering, and Enriching employees by providing a success Environment
* Appreciating people through valuing, rewarding and recognizing them
* Leadership that leads to loyalty that strengthens performance

For me, the power of the book is how Dianne Durkin and Carey Earle combine a comprehensive examination of the theory and role of leadership, with the practical tools and skills needed to develop both personal and organizational leadership capabilities. The book examines the fresh ground of transforming a company culture into one of organizational leadership. Along with presenting this overarching concept as a viable alternative to traditional leadership models, the book includes the practices that create the conditions to develop that vast leadership culture.

The authors also break down the leadership principles into four readily understood and integrated parts. The ideas are presented as that of R.E.A.L. The various chapters cover each of the concepts, and each chapter contains exercises for a very hands on experience with the book doubling as a workbook for leadership training. There are also self testing and insightful questions to ensure that the leader understands the principles and practices completely.

UI highly recommend the results oriented and very practical book The Power of Magnetic Leadership: It's Time to Get R.E.A.L. by Dianne Durkin with Carey Earle, to any leaders at all levels in any organization who are seeking a clear and effective blueprint for achieving both personal and organizational leadership excellence. This book goes to the heart of the leadership crisis facing many companies today, and provides a road map to a viable leadership cultural solution.