Founder and CEO of YouBar, Anthony Flynn, and internationally known freelance writer Emily Flynn Vencat, co-authors of the revolutionary and very practical advice filled book Custom Nation: Why Customization Is the Future of Business and How to Profit From It, describe how customization of products and services is the trend of the future, replacing the traditional mass production business model. The authors provide the background to how customization is transforming the marketplace in every industry, while also returning domestic manufacturing from offshore locations. The authors demonstrate how entrepreneurs can establish and market a successful custom based business. They also share ideas for existing firms to move toward customization as well. The authors show business people how customization will differentiate brands and their parent companies from the competition. At the same time, you will learn how customization increases market share, boosts profit margins, and enhances customer loyalty.
Anthony Flynn and Emily Flynn Vencat are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, January 31, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Founder and CEO of YouBar, Anthony Flynn, and internationally known freelance writer Emily Flynn Vencat, co-authors of the revolutionary and very practical advice filled book Custom Nation: Why Customization Is the Future of Business and How to Profit From It, describe how customization of products and services is the trend of the future, replacing the traditional mass production business model. You will learn:
* Why customization is such a fast growing trend
* How to establish a custom based business
* How to add a custom based division to an existing company
* What the future holds for custom based and traditional manufacturing firms
Anthony Flynn (photo left) graduated from the University of Southern California with a business degree in 2006, and founded YouBar, the world's first customized nutrition bar company, with his mother, Ava Bise. Since then, Flynn has grown YouBar to seven-digit annual sales and employs 30 people in an 8,000-square-foot facility in downtown Los Angeles.
Flynn frequently gives television, radio, newspaper, and magazine interviews about YouBar and food customization. He has appeared on Fox, ABC, the Cooking Channel, and NBC, among dozens of other television stations. He has also given interviews for The New York Times, Women's Health, DailyCandy, the Today show, E! News, the Nutrition Business Journal, Good Morning America, and National Public Radio's Marketplace.
In addition to this, Flynn gives lectures on how customization is changing the food industry, and he consults to companies launching customized food products. Among his numerous talks, he has been a guest speaker at USC, UC Berkeley, and UCLA.
Emily Flynn Vencat (photo left) graduated from Barnard College, Columbia University with a degree in English Literature, and moved to London in 2002, where she began her journalism career at Newsweek. Vencat worked as a London-based Newsweek correspondent for five years, where she covered major economic trends, including the international housing market, the global luxury trade, and the effects of global warming and the green movement on big business.
After taking over as Newsweek's London-based business writer in 2006, Vencat wrote more than 100 articles in two years, including five cover stories. Later, as a business writer on staff at The Associated Press, Vencat wrote blow-by-blow coverage of the 2008 global economic meltdown, with her articles being picked up by newspapers around the world, including the International Herald Tribune and USA Today.
Vencat has interviewed some of the biggest names in the business world, including Virgin boss Richard Branson, Anglo American CEO Cynthia Carroll, Celtel founder Mo Ibrahim, Body Shop founder Anita Roddick, and The Carlyle Group founding partner David Rubenstein.
My book review of Custom Nation: Why Customization Is the Future of Business and How to Profit From It by Anthony Flynn and Emily Flynn Vencat.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Founder and CEO of YouBar, Anthony Flynn, and internationally known freelance writer Emily Flynn Vencat, co-authors of the revolutionary and very practical advice filled book Custom Nation: Why Customization Is the Future of Business and How to Profit From It, describe how customization of products and services is the trend of the future, replacing the traditional mass production business model. The authors provide the background to how customization is transforming the marketplace in every industry, while also returning domestic manufacturing from offshore locations. The authors demonstrate how entrepreneurs can establish and market a successful custom based business. They also share ideas for existing firms to move toward customization as well. The authors show business people how customization will differentiate brands and their parent companies from the competition. At the same time, you will learn how customization increases market share, boosts profit margins, and enhances customer loyalty on Blog Business Success Radio.
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