Entrepreneur, media insider and trainer, and CEO of Media Polisher, Joanne McCall, describes how to create and manage your own media empire regardless of your business size, profession, or industry. Joanne McCall simplifies the concept of utilizing media effectively in your sales, marketing, public relations, or general outreach campaigns. Joanne shares her proven strategies and techniques for adding audio and video elements to your web site, marketing plan, and utilizing them the right way. Joanne presents ideas for generating effective and in demand content for all of your media platforms. Joanne offers advice for looking and sounding like an on air professional from the very beginning, and how to get even better on air over time. Joanne also provides advice for authors who are seeking that all important platform and how a media empire will place them on the forefront of the book marketing world. Learn how to take that all important first step to becoming the mogul of your very own media empire.
Joanne McCall is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Thursday, July 11, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Entrepreneur, media insider and trainer, and CEO of Media Polisher, Joanne McCall, describes how to create and manage your own media empire regardless of your business size, profession, or industry. You will learn:
* How to create your own media empire
* How to create content for audio, video, and text based presentation
* How to sound like a professional from the very beginning
* How to use the media components for marketing, public relations, and outreach
Joanne McCall (photo left) s a “media insider” who knows how media works from both sides of the microphone and helps others to put their best face forward.
McCall began her broadcasting career at the young age of 16 in Minneapolis/St. Paul and was an on-air personality for such companies as King Broadcasting, Trumper Communcations, Entercom Broadcasting and others.
Always with an entrepreneurial spirit, McCall founded Joanne McCall Media Group after working as an events manager and PR director for a large conference and retreat center. It was here that she created and developed media tours for speakers and authors appearing at the center, such as Marianne Williamson, Gary Zukav, Deepak Chopra, Kenny Loggins, Wayne Dyer and others.
Her clients at Joanne McCall Media Group include many successful business owners, CEOs, authors, publishers, entrepreneurs and speakers including Geneen Roth, Brian Tracy, Dave Ramsey, Melody Beattie, Dr. Richard Bandler, Dr. David Simon, Andy Andrews, and Peggy McColl. Generating visibility for each of them was always key.
The Media Polisher is now here to fulfill a craving McCall saw in the marketplace; the need for a strong and visible online presence that is savvy and polished. “Now anyone in business needs to create his or her own media platform and they need to be polished. Opening up a flip camera and spewing forth is not a good strategy,” McCall says. “Being polished means tapping into one’s own authenticity and being genuine. It’s not about being slick or talking “at” people. It’s about being real and approachable. This is not a skill that comes naturally to most while facing a camera or microphone.”
As adjunct faculty at Marylhurst University, McCall helps students of all ages develop their online presence through learning about and experiencing social media. Her students come from all different departments including communications, business, science, music, art therapy, and others. Many of the other instructors take McCall’s social media class.
Whatever line of work you’re in, whether you’re a solopreneur, entrepreneur, business owner, or department head, coach, writer, or author, you will be required to be visible through video, audio, social media, blogs, etcetera. Helping people to shine online for more sales, more media, and more mojo is one of the Media Polisher’s greatest strengths.
For those needing help developing a national or regional media presence beyond their platform, Joanne McCall has established first-name-basis relationships with hundreds of top-tier producers, editors, and writers. She has frequently had her business people and authors featured in such national publications as USA Today, The Wall Street Journal, Investors Business Daily, Entrepreneur, Good Housekeeping, and Redbook; on national television venues such as Today, Dateline NBC, Primetime, CNN, CNBC, Oprah, Fox News Channel, ABC World News, EXTRA, and MSNBC; in daily newspapers such as The New York Times, The Seattle Times, the Dallas Morning News, and the LA Times, in addition to online powerhouses like Beliefnet.com, Basil and Spice, and The Huffington Post. Others include New Age Retailer, Body + Soul magazine, and Yoga Journal; and on major market radio stations in cities all across the nation, including NPR.
Joanne
McCall has a degree in communications with a certificate in mediation and conflict resolution. She is an adjunct professor, owner of several businesses and is an avid fitness enthusiast who enjoys participating in adventure runs and other outdoor activities. She lives with her husband and family on a mountain top in the Pacific Northwest.
Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with entrepreneur, media insider and trainer, and CEO of Media Polisher, Joanne McCall, as she describes how to create and manage your own media empire regardless of your business size, profession, or industry. Joanne McCall simplifies the concept of utilizing media effectively in your sales, marketing, public relations, or general outreach campaigns. Joanne shares her proven strategies and techniques for adding audio and video elements to your web site, marketing plan, and utilizing them the right way. Joanne presents ideas for generating effective and in demand content for all of your media platforms. Joanne offers advice for looking and sounding like an on air professional from the very beginning, and how to get even better on air over time. Joanne also provides advice for authors who are seeking that all important platform and how a media empire will place them on the forefront of the book marketing world. Learn how to take that all important first step to becoming the mogul of your very own media empire on Blog Business Success Radio.
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