Co-founder and President of Square 2 Marketing, and co-author of the organizational changing and idea packed book Fire Your Sales Team Today: Then Rehire Them As Sales Guides In Your New Revenue Department, Mike Lieberman, describes why it is important to integrate your sales and marketing teams. Mike Lieberman points out that buyer behavior has changed and the internet has made that change permanent. As a result, a fresh approach to marketing and sales is essential. Mike recommends attracting the buyer rather than using the old tactics of cold calling and the hard sell.
Mike Lieberman shares what he calls the guided sales process where your sales team acts as consultants, takes time to understand the customer's real needs, answers their questions, and guides them toward the best solution. Instead of separate sales and marketing divisions, Mike recommends a single cohesive unit in the form of the revenue department. This unit will focus on the customer, and not be in conflict with both the customer and one another. Learn how to fire your sales team and rehire them as a team of guides.
Mike Lieberman is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.
The show airs live on Tuesday, September 4, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.
Co-founder and President of Square 2 Marketing, and co-author of the organizational changing and idea packed book Fire Your Sales Team Today: Then Rehire Them As Sales Guides In Your New Revenue Department, Mike Lieberman, describes why it is important to integrate your sales and marketing teams. Mike Lieberman points out that buyer behavior has changed and the internet has made that change permanent. You will learn:
* How the buying landscape has shifted toward the buyer
* Why the traditional sales approaches no longer work
* How to develop and implement the guided sales process
* How to transform your sales and marketing into a new revenue department
Mike Lieberman (photo left) is Co-founder and President of Square 2 Marketing. Mike is passionate about helping entrepreneurs turn their ordinary businesses into businesses people talk about. For over 10 years, Mike has been working hand in hand with business owners helping them create strategic marketing plans, compelling marketing messages, and innovative marketing tactics that drive revenue.
More importantly he is outspoken when challenging them to think differently so that their clients, customers, prospects, partners and friends spread the word about their businesses. Mike and his long-time friend Eric Keiles created Reality Marketing™ as a platform to teach entrepreneurs a new way to market their companies.
Mike's interest in entrepreneurialism has spread beyond direct clients. He is an active member of Vistage, the world's leading CEO organization. In addition to coaching business owners and fellow Vistage members, Mike has been coaching junior baseball for more than a decade. In his spare time, he serves as the marketing committee chair for Angel Flight East, a non-profit organization dedicated to providing free air transportation for seriously ill patients who require treatment far from home.
Mike's passion for marketing is matched only by his passion for physically challenging activities. He is currently planning a 350-mile bike ride from Pittsburgh to Washington D.C. and an Urbanathalon for the fall of 2012. His personal mantra: "Be bold and mighty forces will follow."
Mike is the author of the popular Remarkablog, is a guest blogger for a number of marketing oriented blogs, a frequent public speaker on the topic of Reality Marketing™ and is regularly quoted in the media.
My book review of Fire Your Sales Team Today: Then Rehire Them As Sales Guides In Your New Revenue Department by Mike Lieberman and Eric Keiles.
Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.
If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.
To call in questions for my guest, the number is: (347) 996-5832
Let's talk with Co-founder and President of Square 2 Marketing, and co-author of the organizational changing and idea packed book Fire Your Sales Team Today: Then Rehire Them As Sales Guides In Your New Revenue Department, Mike Lieberman, as he describes why it is important to integrate your sales and marketing teams. Mike Lieberman points out that buyer behavior has changed and the internet has made that change permanent. As a result, a fresh approach to marketing and sales is essential. Mike recommends attracting the buyer rather than using the old tactics of cold calling and the hard sell.
Mike Lieberman shares what he calls the guided sales process where your sales team acts as consultants, takes time to understand the customer's real needs, answers their questions, and guides them toward the best solution. Instead of separate sales and marketing divisions, Mike recommends a single cohesive unit in the form of the revenue department. This unit will focus on the customer, and not be in conflict with both the customer and one another. Learn how to fire your sales team and rehire them as a team of guides on Blog Business Success Radio.
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