Kill the Company
End the Status Quo, Start an Innovation Revolution
By: Lisa Bodell
Published: May 15, 2012
Format: Hardcover, 256 pages
ISBN-10: 1937134024
ISBN-13: 978-1937134020
Publisher: Bibliomotion
"Decades of experience have taught me that organizations that struggle with innovation commonly have entrenched behaviors and cultures that deflate their innovative spirit. To change the trajectory of these firms, you have to kill the company first", writes internationally recognized innovator, and founder and CEO of futurethink, Lisa Bodell, in her revolutionary and status quo challenging book Kill the Company: End the Status Quo, Start an Innovation Revolution. The author describes how organizations have bright and innovative employees but organizational cultures of negativity, complacency, and entrenched behaviors have stifled that creativity. To counter this cultural clinging to the status quo, the author provides a series of culture challenging exercises and tools to overcome that ingrained inertia.
Lisa Bodell understands the importance of innovation, but recognizes that innovation is not the starting point for building the organization. Without a change in company culture and organizational behavior, real innovation is simply not possible. The internal roadblocks and barriers will halt any real innovation before it even gets started. To counter these powerful internal impediments to innovation, Lisa Bodell offers the provocative alternative concept of killing the company. Without a revolutionary change within the organization, the company will lose its competitiveness, and face actual extinction. To facilitate this radical realignment of the culture and its behavior, a complete challenge to the status quo is essential for change.
Lisa Bodell (photo left) shares the techniques and exercises necessary to implement a complete cultural sea change within the entire firm. This wholesale methodology ensures that negative attitudes to innovation, and pockets of clinging to the status quo are rooted out of the organization. This concept of killing the company challenges all of the entrenched thinking, established processes, and risk aversion that prevent any sort of creativity and innovation from ever taking place. With the tearing down of these artificial walls, the process of rebuilding an innovative and agile company can begin anew.
To facilitate a successful challenge of the status quo and its ingrained behaviors, Lisa Bodell shares the following innovation tool kit. The tools included are as follows:
* Kill the company
* Killer queries
* Kill a stupid rule
* From impossible to possible
* PPCO: Pluses, possibilities, concerns, overcome
* Forced connections
* Assumption reversal
* 40 new opportunities: TRIZ
* Wild cards
* Futurist sources
* Questions for hiring innovators
For me, the power of the book is how Lisa Bodell combines the framework for challenging the status quo, with the practical tools to facilitate real organizational change. The author successfully identifies the barriers to innovation within the culture, and how to overcome them effectively. For leaders at every level, Lisa Bodell brings innovation to the individual level and then widens its scope to include the entire organization, resulting in a comprehensive transformation of the overall culture.
Where processes and negativity once reigned supreme, creativity and innovation becomes the new culture. Lisa Bodell includes a complete guide to her change facilitation tool box, and how to apply each of the techniques within any organization. The book is a hands on guide to challenging and overthrowing the complacent status quo.
I highly recommend the very practical and transformational book Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell, to any business leaders, non-profit organization executives, managers, and entrepreneurs who are seeking a clear and concise blueprint for overcoming internal organizational barriers and becoming a truly innovative company. This book will challenge the status quo and start a real revolution.
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