Strategic Intuition
The Creative Spark in Human Achievement
By: William Duggan
Published: October 11, 2007
Format: Hardcover, 208 pages
ISBN-10: 0231142684
ISBN-13: 978-0231142687
Publisher: Columbia University Press
"The unifying idea of this book is a common mechanism at the heart of outstanding achievements in every domain of human endeavor. I call that mechanism "strategic intuition", although it goes by several other names in the various fields where I found it", writes associate professor of management at Columbia Business School, William Duggan, in his groundbreaking and transformational book Strategic Intuition: The Creative Spark in Human Achievement. The author describes how how every major advance in any field, has a turning point that transforms an entire field or creates a new one. The idea develops in the form of strategic intuition within the mind of the innovator.
William Duggan recognizes that those special flashes of insight and new ideas form another form of intuition. The author refers to these moments as strategic intuition when a clear problem solving idea emerges suddenly. William Duggan draws upon real world examples, and the latest discoveries of brain research, to demonstrate how and why strategic intuition works. The author also shares his techniques for using the strategic intuition ability more effectively as a problem solving methodology. William Dunning explains how strategic intuition differs from ordinary intuition and expert intuition, creating an entirely new area of understanding for problem solving and innovation.
William Duggan (photo left) understands that strategic intuition works slowly, is used in new situations, and is based on thinking rather than feeling. With these distinctions from ordinary and expert intuition in place, the author places the discipline in the realm of strategy. William Duggan stresses that these flashes of insight are crucial elements of the strategic process, and is a step that has been neglected or overlooked in studies of strategy in all fields. Strategic intuition places the human mind back at the heart of human achievement.
William Duggan demonstrates how the entire discipline of strategic discipline works. To provide a comprehensive analysis of the subject material, the author covers the following key elements:
* Theory of strategic intuition in its original forms
* How to apply strategic intuition to business, social programs, professions and education
* Overturns conventional wisdom about strategic intuition
* Provides the latest breakthroughs in brain research and neuroscience
* Key examples of the principles of strategic intuition in diverse endeavors
For me, the power of the book is how William Duggan combines a theoretical analysis of strategic intuition with a practical framework for applying the principles to any field. The author delves into the history of strategy, including its origins in military thinking, and provides important insights into how ancient and modern military leaders employed strategic intuition to achieve their breakthroughs and victories. William Duggan also provides examples of the concept at work in the areas of business, education, social programs, and the professions.
The author also shares the latest research finding in brain studies and neuroscience that show how strategic intuition works in the human brain. In the end, the author offers an entire new field of creative studies, and provides the techniques for using the methodology repeatedly in any industry. The entire concept of strategic intuition places human thought and creativity back at the center of human achievement.
I highly recommend the groundbreaking and engaging book Strategic Intuition: The Creative Spark in Human Achievement by William Duggan, to anyone seeking a refreshing and comprehensive overview of the concept of strategic intuition, and its value for all human endeavors. This book will transform your creativity and innovation skills, and open your thought process to those brilliant flashes of insight that solve even the most difficult problems.
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