Buying America Back
A Real-Deal Blueprint for Restoring American Prosperity
By: Alan Uke
Published: April 10, 2012
Format: Paperback, 192 pages
ISBN-10: 1590792300
ISBN-13: 978-1590792308
Publisher: SelectBooks
"The primary purpose of this book is to start an essential consumer movement - a movement that will stimulate a new way of thinking about what we buy", writes San Diego businessman, entrepreneur, and community leader, Alan Uke, in his visionary and empowering book Buying America Back: A Real-Deal Blueprint for Restoring American Prosperity. The author describes how jobs will be created and the economy rebuilt through a consumer led demand for better Country of Origin labels.
Alan Uke understands the importance of domestic manufacturing jobs to the restoration of a healthy economy. As the owner of a manufacturing company himself, the author puts his money where his mouth is, and retains his employees in the United States. He rejects the concept of off-shoring jobs as being better for his company, for his customers, or for the economy as a whole. Alan Uke is committed to the principle of honest and transparent product labeling as the means to regain competitive advantage. At the same time, more open product labeling would ensure that customers had full disclosure of all of the countries involved in the manufacturing process.
Alan Uke (photo left) is convinced that with better information, consumers would avoid products that originated in countries with repressive governments, low environmental standards, a record of human rights abuses, and substandard working conditions. The author believes firmly in the power of the consumer, who forms over seventy percent of the American economy, to force real change on the part of companies. Alan Uke recognizes that even with the alleged lower prices for consumers, that those numbers carry a substantial human and environmental cost as well.
Alan Uke brings his personal experience in causing labeling changes to the national economic level. His vast experience in facilitating real and meaningful labeling change is being scaled up to include all companies, comprising every industry in America. The author provides evidence that consumers want to buy American made goods, but lack the information and guidance to transform a desire for change into positive results. The author offers the idea of a proposed bill that require more transparent country of origin information, and appear on the packaging and everywhere the product is offered for sale.
For me, the power of the book is how Alan Uke combines a positive, consumer based approach to revitalizing the American economy through a reasonable and understandable labeling requirement. With customers able to discern the product origin, form the informational label, they will be able to choose to reject products from outside of the United States. With this change in hand, Alan Uke shares compelling evidence that consumers will indeed demand American manufactured goods over imported products.
This market based approach will result in manufacturers transforming their processes to domestic locations. The immediate increase in employment will add income to the economy, increasing overall demand. That enhanced aggregate demand will, in turn, create more new jobs in other industries. An additional benefit of this book is the comprehensive section of trade statistics for each American trading partner, as well as a synopsis of each of those countries and its environmental and human rights record.
I highly recommend the transformational and economy building book Buying America Back: A Real-Deal Blueprint for Restoring American Prosperity by Alan Uke, to anyone seeking a fresh approach to restoring and rebuilding the American economy. This book will inform and inspire consumers to flex their financial muscle to demand and create real change in the economy.
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