The Secrets of Successful Communication
A Simple Guide to Effective Encounters in Business
By: Kevin T. McCarney
Published: September 1, 2011
Format: Paperback, 186 pages
ISBN-10: 0983124434
ISBN-13: 978-0983124436
Publisher: O'Connell House
"Your business thrives with every great encounter, and it suffers with every poor one. The quality of the encounters your employees have with customers today will decide the future of your company tomorrow", writes entrepreneur and speaker, Kevin T. McCarney, in his empowering and insightful book The Secrets of Successful Communication: A Simple Guide to Effective Encounters in Business. The author describes how important personal encounters, and the way that people communicate with others, are to the success of both the individual and to the organization.
Kevin McCarney recognizes the importance of communication to build connections between people. If the human interactions fail at any stage of the communication event, then a connection will not be made, and the encounter will be lost. Kevin McCarney presents his theory that the dualistic human brain, in the form of the Big Brain and the Little Brain, is the driver of the success rate of any encounter. The Big Brain works toward happiness and success, but the Little Brain lurks on the fringes awaiting its chance to create trouble. The Little Brain can effectively derail the communication process, resulting in a failed encounter. The author demonstrates how to overcome the weakness of the Little Brain, so that the Big Brain can forge effective connections with others.
Kevin T. McCarney (photo left) understands that during the communication encounter, even the smallest slip and mistake can result in the largest problems. The Little Brain will, if presented with the opportunity, will force an inappropriate and damaging response that can destroy the human connection. Any response can have both an immediate and a lasting impact on the other person. To prevent this potential derailment, Kevin McCarney advises people to devise a desired outcome for any interaction. People form opinions of one another based on both direct and external influences. As a result, it's crucial to respond in a positive way that creates an immediate and long term good impression.
Every interaction can create memorable moments that are either positive or negative in their impact. The author points out that great memorable moments can be created in any contact, as opportunities for them arise in every encounter. While there may be outside influences affecting the other person, the biggest effect is choosing to utilize the Big Brain over the Small Brain at all times. By choosing the Big Brain, memorable moments can be created as opportunities arise, developing the all important trust factor. People prefer to work with people who they trust, and the Big Brain can help build trust with other people.
For me, the power of the book is how Kevin McCarney provides a theoretical framework for understanding the underlying principles that at the core of every encounter. The author presents his concept of the Big Brain and Little Brain in an understandable format, demonstrating the importance of each brain's action during an encounter. Kevin McCarney offers useful and ready to apply advice as well, for improving personal interactions to create memorable moments and to build trust. The book is packed with ideas and strategies for improving interpersonal communication whether at home or at work.
I highly recommend the very engaging and results oriented book The Secrets of Successful Communication: A Simple Guide to Effective Encounters in Business by Kevin T. McCarney, to anyone seeking a hands on and practical approach to improving personal and professional interactions with other people. This book will guide you toward more memorable moments, enriched relationships, and deeper levels of trust as you build strong and lasting connections with others.
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