Enchantment - Guy Kawasaki

Perfect start of the end of summer, get my brain working again book.

It won't hurt your head, I promise.



Something to read at a cottage, on a dock, in a boat

where you have time to think in between and after



Yes Guy, Enchanting.



( TOO enchanting, I got #@$!#$ library fines

because I kept it to read it slow, like eating rich food)



Now don't get me wrong.

There are some busine$$ tips in here

I LOVED the script to turn your front desk into front sales



Descriptions of what makes:

- A product enchanting

- A brand of value in 2011

- A strategy worth committing to



What is the most enchanting length of:

- Email - Video -PowerPoint





I love that Guy quotes my favourite networking book of all time on the topic of networking!! "Work the Pond" rules!!



As I was hoping, like Sally Hogshead takes apart "Fascination" for business, Guy takes apart enchantment and shares all the moving parts for you to create success.



Every chapter ends with a real world story. So thrilled a business hero of mine, Garr Reynolds is one and there's a whole chapter on the beauty and simplicity of Japanese culture.



Biggest value?



How to enchant, I mean actual strategy using:

- LinkedIn - YouTube - Twitter



How to enchant

- Volunteers - Your boss - Your employees



And how cultivate enchantment Kryptonite to not be swayed by others..



The very best of pull marketing education. The business read of the summer.



I leave you with my favourite quote from the book and a great visual plug...



"The function of the muscles is to pull and not to push,

except in the case of the genitals and the tongue".

Leonardo Da Vinci