The Design of Business - Roger Martin

Hey innovator! Yeah you the guy/girl reading Seth Godin's "Linchpin"!
Do you find yourself debating the risk-averse bean-counters?

Do you walk into your office and KNOW that the way you do things is not the way to get things done in this new digital, collaborative and flat world?

Get your hands on this book.

Ow ow ow ow ow. That's the sound I make when I read this book, I haven't spent this much timing reading something in six months. It made my ears bleed daily as it was written for Rotman/Ivey/Schulich people who carry Blackberry's ..... but darn was it worth it.

For the "linchpins" who are all about problem solving but want some tools for the office to combat and communicate with the board, the bean counter and the naysayer - it's here, this is it.

The book explains the concepts of "Design Thinking" Vs. "Product Development", productivity Vs. results focus and "The Goal" Vs. "Reliable Results".

How did Proctor and Gamble take "risks" on new products when they are one of the biggest corporate assembly lines in the world? How did Steve Jobs get the guts and sleep at night giving the green light to a music player in an already crowed market ( the ipod was doomed at first proposal by the board but saved by design thinking ).

Not the easiest reading but fascinating to get through. I haven't had a payoff like this in ages.

You will gain tools to respectfully and more effectively get your ideas approved and understood.

Check it out!

Now I have to get my hands on "The Opposable Mind" ASAP!!

Shame about the cover though. People kept thinking I was reading the autobiography of Tigger from Winnie the Pooh.