Rabu, 09 Mei 2012

Ghost In The Wires by Kevin Mitnick - Book review




Ghost in the Wires

My Adventures as the World's Most Wanted Hacker


By: Kevin Mitnick

Published: April 24, 2012
Format: Paperback, 448 pages
ISBN-10: 0316037729
ISBN-13: 978-0316037723
Publisher: Back Bay Books













"I have hacked into some of the largest companies on the planet and penetrated the most resilient security systems ever developed - hired by the companies themselves, to help them close the gaps and improve their security so they don't become the next hacking victim", writes the world's most famous (former) hacker, and now security consultant Kevin Mitnick, in his fast paced and insider information packed book Ghost in the Wires: My Adventures as the World's Most Wanted Hacker. The author describes, in vivid detail, his shadowy life as an elusive and highly effective computer break-in specialist, and of his career as a sought after expert on uncovering even the most unsuspected entry points into supposedly highly secure computer systems.

Kevin Mitnick recognizes that any security system will have weaknesses that can be exploited by illegal computer entry artists. He would know that very well, as he was one of them. In his page turning account of his career as a computer, on both sides of the law, the author shares his adventures in entering the computer systems of the world's largest corporations. Staying constantly one step ahead of the authorities, Kevin Mitnick established his reputation for being skilled enough to slip through any security system. Very often, the skills he demonstrated in his dark side career were not even based on technology. Very often, the most critical element of illegal computer entry was simply an old fashioned confidence game. For Kevin Mitnick, there was more than one way to gain access to a very secure computer system.



Kevin Mitnick (photo left) understood both the computer systems that he was gaining entry to, and the psychology of the people who worked in the technology industry. That familiarity with both computers, and with how technical people think, created the impetus for the author's most successful and audacious entries. At the same time, Kevin Mitnick was aware of how the security experts who were tracking his every move conducted their investigations.

In the end, Kevin Mitnick not only revolutionized how security personnel, in both the public and private sectors, addressed the issue of illegal computer break and enter. The author is himself, part of that technology security revolution, as he has since turned his own skills and techniques to the discovery and apprehension of other illegal computer hackers.

For me, the power of the book is how Kevin Mitnick describes the methods and deception techniques used by illegal computer hackers. He shares his own story of his career on the wrong side of the law, and of others who were operating illegally as well. Despite the often historical aspect of the technology and systems involved, the story reads like a thriller novel, and not a dry computer hacking manual. The author does provide a real service to the reader by sharing some of the most frequently used deception tactics, that are as timeless as the confidence schemes from which they were spawned.

The author arms the reader with a warning that there are very real and very dangerous computer hackers still in operation throughout cyberspace. Through an understanding of some of their tricks and deceit, computer users in all sizes of companies and with their home computers, can avoid many of the hacking intrusions that present a real threat to computer network security.

I highly recommend the warning filled and expert computer security advice book Ghost in the Wires: My Adventures as the World's Most Wanted Hacker by Kevin Mitnick, to anyone in any industry or who owns any technological device, and is concerned about the very real dangers of illegal intrusion. This book provides the background and sounds the alarm that despite often heard assurances, that there are real dangers of illegal computer break and enter still alive and well, and needing to be secured against their actions.

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Senin, 07 Mei 2012

Accounting for Value by Stephen Penman - Book review





Accounting for Value

By: Stephen Penman

Published: December 23, 2010
Format: Hardcover, 264 pages
ISBN-10: 0231151187
ISBN-13: 978-0231151184
Publisher: Columbia University Press













"Valuation is a set of methods for determining the appropriate price to pay for a firm. Accounting is a set of methods for producing the information for the determination" writes George O. May Professor and Morgan Stanley Research Scholar at the Graduate School of Business, Columbia University, Stephen Penman, in his accessible and common sense based book Accounting for Value. The author describes how valuation is really the same as accounting for value for assessing the evaluation process of equity investments.

Stephen Penman recognizes that there are many evaluation tools and methods for establishing equity investment valuations. Those techniques include the popular tools of modern finance such as the cost-of-capital, the CAPM, and discounted cash flow analysis. For the purposes of this book, and for creating clarity for the investor, Stephan Penman dispenses with those approaches. In their place, the author returns to the basic principles of value investing based on common sense. The author's methodology offers an understandable set of principles that are accessible to any investor, regardless of experience and sophistication. Stephen Penman develops the concept of establishing an appropriate value to avoid paying too much for any equity investment; and for forecasting the expected return on investment from purchasing for growth.



Stephen Penman (photo left) presents the important connection between valuation and accounting, and offers the powerful insight that the two concepts represent close to the same thing. Put another way, valuation is at its core, accounting for value. With this concept in place, and understood by the investor, Stephen Penman provides the basic and common sense tools for avoiding overpayment for any equity investment. With a firm grasp of accounting for value investing, the investor will understand the following:

* Price is what you pay, but value is what you get
* The real investment risk is the risk of paying too much
* Base investments on what you know and not on speculation
* Avoid overpaying for speculative growth

For me, the power of the book is how Stephen Penman provides an understandable and effective method for valuating potential investments. The key to his straightforward concept is the connection between valuation and accounting. Instead of presenting the usual, and very often confusing tools of modern finance, the author offers the logical, and time proven principles of value investing. Stephen Penman brings the legendary Benjamin Graham school of value investing into today's market by recognizing that there are not only changes in the economy, but in accounting and modelling of finance as well.

Stephen Penman also combines the critical accounting basics of the balance sheet with the income statement to apply accounting for value. Not only will this approach uncover fresh investment opportunities, but also reduces the risk of overpaying for the equity. The entire premise of the book is to have investors thinking like accountants, and the author is very effective in achieving this objective.

I highly recommend the essential and fundamentals oriented book Accounting for Value by Stephen Penman, to anyone who is serious about investing in sound, fundamental stocks. This book will benefit the beginning or experienced investor, accountants, and anyone interested in the coupling of accounting with equity valuation.

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Sabtu, 05 Mei 2012

Journalism Primer by Jim Pumarlo - Book review



Journalism Primer

A guide to community news coverage for beginning and veteran journalists in the age of new media


By: Jim Pumarlo

Published; September 28, 2011
Format: Paperback, 62 pages
ISBN-10: 1937391027
ISBN-13: 978-1937391027
Publisher: Romeii LLC









""Community news will survive by delivering the basics" writes long time community newspaper journalist and editor, and director of communications for the Minnesota Chamber of Commerce, Jim Pumarlo, in his no nonsense, concise, and very hands on book Journalism Primer: A guide to community news coverage for beginning and veteran journalists in the age of new media. The author describes the importance of local newspapers to their communities, and share proven techniques for providing high quality news that will benefit both novice and veteran journalists and editors.

Jim Pumarlo recognizes that small, community based newspapers face some very difficult financial challenges in today's economy. Despite those monetary concerns, the author presents compelling evidence that by providing high caliber journalism and a strong local focus, community newspapers will thrive. Reduced revenues have caused many cutbacks at local newsrooms, and have caused a decline in the overall journalistic level of those publications. For Jim Pumarlo, these reductions in reporting staff are the wrong way to go, and are actually speeding up the decline in the relevance and revenue of the papers.



Jim Pumarlo (photo left) offers an alternative vision for developing a successful community newspaper, based on high quality reporting, and a strong local focus in the overall news coverage. Instead of considering as is so often the case, that reporters are a cost center rather than a revenue source, the author provides a strong business case for high level journalism. For Jim Pumarlo, solid and locally oriented content is essential for building revenues for the newspaper. This commitment to excellence in journalism is essential whether the content is published in a print newspaper or in the online version.

Instead of cutting back on serious reporting, Jim Pumarlo recommends improving the standard of the journalism to the highest possible level. The author dispels the misconceptions that have grown up around what local readers want in their local coverage. To rebuild the trust and value in the local newspaper, the author provides the following set of guiding principles for strong and relevant local journalism:

* Be timely with stories
* Be relevant with the information
* Be clear and understandable
* Be inviting and compelling
* Be engaging and offer editorial opinion
* Be accessible and available online

For me, the power of the book is how Jim Pumarlo connects high quality, locally focused journalism, with increased revenues for community newspapers. The author presents a solid case for increasing and maintaining a top quality journalistic standard as the key to financial stability and growth for small newspapers. With an emphasis on delivering the highest quality of content, both in the print and online versions of the publication, advertising and circulation income will increase.

Instead of the shortsighted cutting of reporters, Jim Pumarlo recommends the superior and proven road map to success of providing a high quality product that will be in demand by the readership. The author guides both novice and experienced reporters and editors through the process of creating and writing a compelling and relevant community newspaper. The result will be a profitable and thriving newspaper with ever increasing revenue and circulation.

I highly recommend the practical and real world proven technique packed book Journalism Primer: A guide to community news coverage for beginning and veteran journalists in the age of new media by Jim Pumarlo, to anyone involved in a small community newspaper in any capacity, who seeks a clear and outcome oriented guide to operating a modern, successful small publication. This book will increase the revenue, circulation, and the overall journalistic caliber of any community newspaper.

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Jumat, 04 Mei 2012

Stephanie Chandler: Own Your Niche - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



CEO of BusinessInfoGuide.com and Authority Publishing, and author of the very practical and straight talking book Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Stephanie Chandler, describes how to become a successful online marketer the right way. Stephanie provides the advice and the proven techniques for not only achieving internet business success, but to in fact own your special marketing niche, through establishing yourself as an authority.. Stephanie Chandler shares her ideas for transforming a website into a lead and customer creation tool. She offers secrets to better business blogging and social media community building. You will also learn the importance of content marketing and how to leverage it effectively for your business. Stephanie also offers some tips for gaining some free publicity and public relations the do it yourself way. Learn as well how to implement some internet based revenue streams that really bring in some actual revenue without any hype or some costly gimmicks.

Stephanie Chandler is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, May 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

CEO of BusinessInfoGuide.com and Authority Publishing, and author of the very practical and straight talking book Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Stephanie Chandler, describes how to become a successful online marketer the right way. You will learn:

* Why you should dominate your own niche market on the internet

* How to establish your authority in your niche area

* How to build a successful niche business online

* How to get some free publicity and share ideas though blogs and social media



Stephanie Chandler (photo left) is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, From Entrepreneur to Infopreneur: Make Money With Books, E-books, And Information Products, and The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books.

Stephanie is also founder and CEO of Authority Publishing, specializing in custom book publishing and social media services, and BusinessInfoGuide.com, a directory of resources for entrepreneurs. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur Magazine, BusinessWeek, Inc.com, and Wired magazine, and she is a blogger for Forbes.

My book review of From Entrepreneur to Infopreneur: Make Money With Books, E-books, And Information Products by Stephanie Chandler.

My book review of From Entrepreneur to Infopreneur: Make Money With Books, E-books, And Information Products by Stephanie Chandler

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with CEO of BusinessInfoGuide.com and Authority Publishing, and author of the very practical and straight talking book Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business, Stephanie Chandler, as she describes how to become a successful online marketer the right way. Stephanie provides the advice and the proven techniques for not only achieving internet business success, but to in fact own your special marketing niche, through establishing yourself as an authority.. Stephanie Chandler shares her ideas for transforming a website into a lead and customer creation tool. She offers secrets to better business blogging and social media community building. You will also learn the importance of content marketing and how to leverage it effectively for your business. Stephanie also offers some tips for gaining some free publicity and public relations the do it yourself way. Learn as well how to implement some internet based revenue streams that really bring in some actual revenue without any hype or some costly gimmicks on Blog Business Success Radio.

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Matthew David: Marketing With A Mobile App - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Specialist in building rich technologies for websites and author Matthew David describes why mobile apps are so important for all businesses. He shares his ideas on how any business can build their own mobile app for all types of smartphones. Matthew guides us through the app building process and shares his ideas on their value to business. The process will demonstrate the simplicity of creating a mobile app for anyone, regardless of their experience in coding or smartphone understanding. With this process demonstrated on Matthew David points out that any company, of any size, can have a strong mobile presence, complete with their own downloadable business mobile app.
.
Matthew David is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, May 8, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Specialist in building rich technologies for websites and author Matthew David describes why mobile apps are so important for all businesses. He shares his ideas on how any business can build their own mobile app for all types of smartphones. You will learn:

* Why the untethered mobile customer is so important for business

* How to reach the mobile customer and build relationships

* How to create mobile applications effectively and with minimal programming

* How to create your own business mobile app



Matthew David (photo left) is a specialist developing rich Web solutions using technologies like Flash and the latest Web design techniques. In addition, he works in online sales, marketing, and search engine optimization, with the aim of driving business to customer sites. Matthew partners with many companies as a business strategist, works closely with the World Wide Web Consortium Group (W3C), and is on Adobe's Advisory team.

Mathew David is author of the very practical book HTML5 Mobile Websites.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with specialist in building rich technologies for websites and author Matthew David describes why mobile apps are so important for all businesses. He shares his ideas on how any business can build their own mobile app for all types of smartphones. Matthew guides us through the app building process and shares his ideas on their value to business. The process will demonstrate the simplicity of creating a mobile app for anyone, regardless of their experience in coding or smartphone understanding. With this process demonstrated on Matthew David points out that any company, of any size, can have a strong mobile presence, complete with their own downloadable business mobile app on Blog Business Success Radio.

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Rabu, 02 Mei 2012

Beautiful Ambition by Tara Brooke - Book review




Beautiful Ambition

My Secrets to Love, Happiness & Success


By: Tara Brooke

Published: January 1, 2012
Format: Paperback, 236 pages
ISBN-10: 1600379788
ISBN-13: 978-1600379789
Publisher: Morgan James Publishing














"Throughout my life, I have also embraced and loved the idea, that I could offer great advice to other people - even if making a difference, just for one person! - Which could help them, in turn, then realize their dreams", writes model and businessperson Tara Brooke, in her inspirational and deeply personal book Beautiful Ambition: My Secrets to Love, Happiness & Success. The author describes how people can take a fresh approach to life regardless of their personal background, trials, or struggles in their history.

Tara Brooke understands living a life of trauma and personal difficulties and difficult challenges. Her own background as a child of divorce, and a very unsettled home life, provided her with an appreciation for the value of life and for dreams and opportunities. As a result, the author has empathy and sensitivity for the problems and pain of other people. Tara Brooke shares her insights and experience in overcoming her own obstacles as she discovered her life purpose, through embracing life, and believing in herself. The author offers a complete road map to personal self discovery to transcend past difficulties, and to move forward toward an even better life than the individual had ever dreamed or imagined to be possible.



Tara Brooke (photo left) recognizes that even though she faced personal hardships while growing up, those same challenges helped make her the successful person she is today. Instead of considering her formative years as traumatic, the author treated them as an important learning experience. Through her life, Tara Brooke learned the power of love, of having dreams, of not giving up, and of working hard to create the life she really wanted to live. She developed her personal credo that she and anyone else can be who and whatever they really want to be in life.

She took on the personal responsibility of creating her own life, through the guiding principles she provides to others. As a result, Tara Brooke offers her experience and advice in the following aspects of life:

* Finding out who you really are
* Decisions made today will create your tomorrow
* Forgiveness is the key to a healthy and happy life
* How to get personal self esteem and to support other women
* Money management based on common sense
* Finding the right life partner
* How to eat healthy foods
* Creating a plan to achieve your dream life

For me, the power of the book is how Tara Brooke combines her personal journey with practical hands on advice for building a dream future. Every chapter in the book is part of the overall blueprint for embracing your dreams and for fulfilling your life purpose. The author doesn't simply present tired nostrums, but takes her readers into the real challenges that they face in their lives. Tara Brooke offers her life story as an example, but as only one example. She guides her readers toward finding their true inner selves, and following their own dreams.

Along the way, the author presents her experience and suggestions to make the transition from today to tomorrows dream life less difficult and even more rewarding. each chapter contains valuable takeaways, and very practical steps toward breaking free of the past, and for moving forward to a brighter future. The author even includes a number of healthy eating recipes as an added bonus feature.

I highly recommend the very transformational and life changing book Beautiful Ambition: My Secrets to Love, Happiness & Success by Tara Brooke, to anyone seeking a hands on guide to finding their true destiny, and for achieving the life of their dreams. This book offers an understanding and loving path to personal fulfillment and happiness for anyone.

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Selasa, 01 Mei 2012

Anita Campbell & David Langton: Visual Marketing - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio



Well known blogger, CEO and founder of Small Business Trends and BizSugar, Anita Campbell; and visual communication designer and blogger, David Langton, co-authors of the idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, describe the importance and impact of visual elements in all marketing materials. Anita and David offer insights into the power of a compelling visual component in everything from websites to brochures to product packaging. They provide ideas for visual marketing that include games, cartoons, infographics, and mobile apps. Discover how even the most jaded and distracted customers will find their attention captured by powerful images of all types. Learn how your small business can out-compete much larger competitors through the application of arresting visual marketing images in all of your marketing materials.

Anita Campbell and David Langton are my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, May 3, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Well known blogger, CEO and founder of Small Business Trends and BizSugar, Anita Campbell; and visual communication designer and blogger, David Langton, co-authors of the idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, describe the importance and impact of visual elements in all marketing materials. You will learn:

* What visual marketing is and why it is so important

* How to incorporate visual marketing elements into your marketing

* Why visual marketing works in all media and marketing materials

* How successful small businesses have used visual marketing successfully



Anita Campbell (photo left) is Founder and CEO of Small Business Trends, an online community reaching over 2,000,000 small business owners annually.

After a career as a corporate attorney, Anita became an entrepreneur. Always fascinated with the Web, she now is in the online publishing business providing advice, tips and information for small businesses and entrepreneurs via websites and social media.

What started in 2003 as one website solving a simple problem (how to publish articles online for a monthly newsletter), has since turned into a portfolio of award-winning websites serving the small biz community, including Small Business Trends and BizSugar.

Anita Campbell is the Founder of the Small Business Book Awards and the Small Business Influencer Awards.

She holds a B.A. from Duquesne University and a J.D. from the University of Akron Law School.



David Langton (photo left) is a visual communication designer, and co-author of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (Wiley Publishers) was recognized in Graphic Design USA's annual review of designers in America as one of the People to Watch. David is co-founder with Norman Cherubino of Langton Cherubino Group whose work is featured in Designing for the Greater Good (HarperCollins).

David has more than 20 years experience providing conceptual direction for Fortune 500 companies and serves as a consultant to leaders and marketing executives of small and medium businesses.

Langton Cherubino Group is a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact. Our visual, messaging, and interactive solutions provide the visual intelligence needed to inform and captivate and have served some of the best-known names in health care, finance, business and philanthropy. Langton Cherubino Group created the award-winning national wellness program for Pfizer, the largest drug company in the world; online videos for Unilever; segmented marketing kits for the Ernst + Young; and a new logo and branding system for Greater New York Hospital Association.

David analyzes the effectiveness of communication programs and directs the development of strategic positioning with creative and unique solutions. His work has been honored with awards from International Golden Quill for Strategic Communications, Apex Grand Award, International Association of Business Communicators and the Great Design Show International Competition.

David's work as a cartoonist has been featured in Funny Times, Comic Relief Magazine, Success Meetings Magazine and The Best of the Best American Humor (Three Rivers Press/Random House). David is often quoted in business press including, most recently, Crain's New York Business and Entreprenuer.com. He is frequently featured in design publications such as Step Inside Design, Graphic Design USA and How Magazine. He was featured in the Designer's Survival Manual (How Books). David spoke at the NAVA variable annuity communications seminar in Washington and has made frequent presentations about corporate identity design, employee benefits launches and integrated marketing solutions.

David is a former design manager of corporate communications for Home Life Insurance Company and is a graduate of the Rhode Island School of Design where he earned a Bachelor of Fine Arts degree in graphic design. He also pursued writing and liberal arts studies at Brown University.

My book review of Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design by David Langton and Anita Campbell.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

BlogTalkRadio.com

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

Add to iTunes

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with well known blogger, CEO and founder of Small Business Trends and BizSugar, Anita Campbell; and visual communication designer and blogger, David Langton, co-authors of the idea packed and very hands on book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design, as they describe the importance and impact of visual elements in all marketing materials. Anita and David offer insights into the power of a compelling visual component in everything from websites to brochures to product packaging. They provide ideas for visual marketing that include games, cartoons, infographics, and mobile apps. Discover how even the most jaded and distracted customers will find their attention captured by powerful images of all types. Learn how your small business can out-compete much larger competitors through the application of arresting visual marketing images in all of your marketing materials on Blog Business Success Radio.

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