Ctrl Alt Delete by Mitch Joel

In my network, folks know me as the guy obsessed with the future of ‘social business’ – so I should be excited about social media right?

It’s the opposite. My own mentors in the medium remind me, social media is over a decade old now. The experts are light years ahead, but I still can’t mention the concept with out the ROI defense and Facebook being mentioned to shut down the conversation. It’s driving me nuts.

Enter Mitch Joel who gave a name to our current digital divide in business… purgatory. I agree 100% – there are two parts to this book that make it a MUST read for anyone who is on board with digital and curious about the future.

#1 Reboot your business

In 2014 everyone is going to be asking,what’s our Twitter, Pinterest, LinkedIn strategy. Sorry, that’s a 2012 question. The real questions is, how do we make the entire experience seamless?

The future is on one screen – stop thinking about platforms and devices.

Mitch has been in the digital trenches with his consulting company, he’s been engaging using blogs, podcasts and writing online for the world’s biggest business brands ( Harvard Business, Fast Company to name a couple ) I highly recommend following him. One of the world’s most well known authors in marketing Seth Godin has been walking with him and if you want to watch, this long discussion online is exactly why you should read this book if you work in business and wonder if this is worth your time reading.

Most of all his attitude towards strategy, disconnected devices ( not a 24-7 tweeter, like me he has a family and his phone is always on silent ) the reality of time management really comes through. He’s more business than social.

#2 Reboot YOU

A question people ask me when we talk about ‘digital skill building’ is how they will help us stay employable in 2014 and beyond. Something my peer Promod Sharma addressed in his review of the book.

Famous leaders often paint a picture of a career as a straight line, and sure there are still people who’ve had a 40 year career in one company. But the future, is indeed uncertain and the line has become… a squiggle as Mitch puts it. What does that mean? Watch/read this fantastic Fast Company interview with the famous digital educator, Amber Mac. It’s about being flexible in times when massive industries are not, and they die. You know this, you are watching them die right now! The tree that does not bend breaks, which will you be?!

Why is this book your personal roadmap to adapting to the digital future? In “Reboot You” Mitch is crazy specific about:

• How to make sense of all this mess
• Exactly how to adjust  your carer and mindset
• What skills to build and how to build them
• How to market yourself, step by step, tips and traps

The book is filled with other book recommendations making it truly a roadmap to business and personal success in a time when success is the new survival.

Please share your comments below or with me on Twitter. I leave you with a quick video on the book below, and if you have time listen to this great podcast interview with Mitch or watch this 20 min video interview, OR leave the last video on while you wash dishes/fold clothes. It’s a 45 min investment in your sanity.

I’m off to sleep, and let me tell you I’m sleeping better now after reading this book. Purgatory is a lot easier to deal with when you know, it will end and you have the map to heaven.

Thanks Mitch, with gratitude,

Paul Nazareth

Blog Bloke: Building Trust With E-Mail Newsletters - Blog Business Success radio

Listen to Wayne Hurlbert on Blog Talk Radio



Long time blogger, search engine analyst, and well known online privacy advocate Blog Bloke describes how to build trust using email newsletters, including knowing what permission based marketing really means. Blog Bloke provides advice for developing trust in the newsletters through open dialogue and authentic action. Blog Bloke points out some of the mistakes made by many brands and marketers that lose trust and hurt the brand reputation. Blog Bloke also presents ideas for offering useful information through the newsletter so it is not just a sales flyer that no one reads. He also describes how combining the newsletter with your blog will add even more valuable information for the audience. Blog Bloke offers advice for not losing trust by selling email addresses, making false or misleading claims, and for delivering on your promises. Learn how to use email newsletters to build trust, engage your audience, and build your brand image the right way.

BlogBloke is my internet radio show guests on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, October 15, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Long time blogger, search engine analyst, and well known online privacy advocate Blog Bloke describes how to build trust using email newsletters, including knowing what permission based marketing really means. You will learn:

* Why e-mail newsletters are still effective tools for building brand trust

* How to ensure your newsletter is authentic and maintains trust

* How to provide valuable information through the newsletter

* How a newsletter can work with your blog to offer content to your audience



Blog Bloke (avatar left) has worked in journalism and as a programmer in the computer industry before most had heard of Bill Gates or Steve Jobs. A crusader at heart, he switched to law and soon made a name for himself as a successful litigation expert and mediator, helping folks who under normal circumstances can't afford justice.

A geek in every sense of the term, he carried his passion for helping others and computers into blogging that he helped pioneer. In those days there was no such thing as Wordpress or RSS newsfeeds for blogs. Having created the "Blog Tips" niche, his blog is an outstanding resource for helpful blogging tips and how-to tutorials. He has a reputation for being a straight shooter, his sharp wit and an outspoken champion for online ethics. He is bullishly pro blogging, social media, an outspoken advocate for online rights, security and technology issues.

Tech Editor and Author, BLOGBloke has been quoted in the Washington Post, New York Times and CBS News. Here are just a few of the comments that his readers have made:

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.





To call in questions for my guest, the number is: (347) 996-5832

Let's talk with long time blogger, search engine analyst, and well known online privacy advocate Blog Bloke describes how to build trust using email newsletters, including knowing what permission based marketing really means. Blog Bloke provides advice for developing trust in the newsletters through open dialogue and authentic action. Blog Bloke points out some of the mistakes made by many brands and marketers that lose trust and hurt the brand reputation. Blog Bloke also presents ideas for offering useful information through the newsletter so it is not just a sales flyer that no one reads. He also describes how combining the newsletter with your blog will add even more valuable information for the audience. Blog Bloke offers advice for not losing trust by selling email addresses, making false or misleading claims, and for delivering on your promises. Learn how to use email newsletters to build trust, engage your audience, and build your brand image the right way on Blog Business Success Radio.

MEMEnomics: The Next Generation Economic System by Said E. Dawlabani - Book review

MEMEnomics

The Next Generation Economic System

By: Said Elias Dawlabani

Published: September 17, 2013
Format: Hardcover, 320 pages
ISBN-10: 1590799968
ISBN-13: 978-1590799963
Publisher: SelectBooks










"Memenomics is based on the natural evolutionary concepts that define individuals, institutions, and cultures as value systems memes or vMEMES and offers economic solutions that are congruent with these memetic codes",writes entrepreneur and the leading expert in the value-systems approach to economics, Said Elias Dawlabani, in his brilliant and revolutionary book MEMEnomics: The Next Generation Economic System. The author describes the principles of memenomics as an alternative economic approach to the rigid and very artificial ideologies that dominate and stifle economic and leadership change to meet the challenges posed by modern capitalism.

Said Dawlabani recognizes that the problems facing leaders today cannot be solved with the methods of the old paradigm. The author points out that existing economic and political ideologies are insufficient to meet the challenges of the twenty-first century. Said Dawlabani proposes utilizing the concept of value systems as a guide to the historical ebb and flow of values within capitalism. With this understanding in place, the author provides his blueprint for transforming the existing economic system. That fresh approach is in the form of memenomics, framed on the natural evolution of economic systems, to create the next phase of capitalism.

Said Dawlabani (photo left) understands that economic systems theory and analysis has moved away from the necessary holistic and societal level of thought. The author presents the idea of value systems as memes, and their evolution and organic growth, to form the overarching basis of a culture. While other economic theories tend toward rigidity and an inability to forecast the future reliably, memenomic principles are designed to predict the evolution of human thought and activity, environmental changes of all types, and human value transition.

Said Dawlabani offers an open values systems approach that considers the entirety of the system of leadership. The historical analysis provide for an examination of previous approaches including the failure of trickle down economic theory. The authors presents the importance of integrating human culture and values to meet the challenges of the modern capitalist system. The author divides the book into three major sections to provide a framework for study of the cultural values systems theory as follows:

* A whole systems view on the evolution of economies
* History of the value of a subsistence economy
* The platform for functional capitalism

For me, the power of the book is how Said Dawlabani combines a comprehensive examination and framework for his cultural values systems economics, with the prescriptive approach necessary for leaders to make the transition to the new economic paradigm. The author considers the societal culture and human values to form integral parts of the economic system. This inclusive approach to economic theory is lacking in the mainstream economic thought that has become conventional wisdom. The author demonstrates the historic and current failure of those isolated theories.

Said Dawlabani shows clearly how a cultural values systems theory is essential for navigating the current economic crisis, and to break the deadlock that has stifled the capitalist system. The author understands that economists must remove the rigidity of their theories, and consider societal and cultural evolution as an integral part to a holistic understanding of the economic system. With the road map offered by Said Dawlabani, the opportunity arises to establish a new form of leadership in both government and the private sector. The author also provides examples of where that transition is already taking place, and that existing economic theory is unable to cope with or describe the transformation.

I highly recommend the groundbreaking and very important book MEMEnomics: The Next Generation Economic System by Said Elias Dawlabani, to any business leaders, political leaders, public policy makers, economists, economics students, and anyone serious about establishing a more realistic economic system based on the ever evolving human culture, society, and environments. This book takes a whole systems approach to the challenges posed by the rapid changes taking place within government and the capitalist system.

Creative You by David B. Goldstein & Otto Kroeger - Book review

Creative You

Using Your Personality Type to Thrive

By: David B. Goldstein, Otto Kroeger

Published: July 2, 2013
Format: Paperback, 320 pages
ISBN-10: 1582703655
ISBN-13: 978-1582703657
Publisher: Beyond Words








"In this book, you will happily discover it wasn't your fault if you've not yet learned how to fully utilize your creativity, because we're all naturally creative",write internationally known artist and entrepreneur, David B. Goldstein; and pioneer in practical applications of psychological type, Otto Kroeger, in their personality based and empowering book Creative You: Using Your Personality Type to Thrive. The authors describe how everyone is creative, but that their creativity is related to their personality type, and with that match in place, individual creativity is unleashed.

David Goldstein (photo left) and Otto Kroeger understand that people who believe they have no creativity lacked the tools to develop their skills. If they had the tools for creativity, they were all too often not taught how to use them, or discouraged from creative thinking entirely. The authors provide the good news that everyone is capable of creativity, and that the techniques for creativity are learned skills.

The authors go even farther, and demonstrate how different personality types are creative in very different and exciting ways. The learned skills of creativity, according to the authors, can be even more finely tuned and individualized as a result of matching personality type with the appropriate creative tools and techniques.

Otto Kroeger (photo left) and David Goldstein present an important series of new ideas that rebuttal the most common misconceptions about the nature of creativity and creative people. The authors stress that everyone has the capability of being creative, and the book contains the personality type matched skills to achieve unlimited levels of creation. The authors offer the concept that people can not only learn from the arts, but go well beyond the in all areas of life and work.

The authors utilize the Myers-Briggs Type Indicator (MBTI) as the basis for recognizing and understanding the personality types of each individual. The MBTI system emphasizes that there are no bad personality types, but simply locates the differences to ensure that the appropriate creativity tools and skills development is matched to each personality type. The authors cover the following overarching areas in the book's three parts as follows:

* Meeting your creative self
* The sixteen creative types
* Cultivating courageous creativity

For me, the power of the book is how David Goldstein and Otto Kroeger combine a comprehensive personality based framework for establishing creativity, and provide the practical tools and techniques appropriate for each of the personality types. The authors provide an empowering alternative, not only to the misconceptions about creativity as being confined to a select few, but to the idea that one method of creative thinking will work for everyone. The authors offer a fascinating and well considered use of the Myers-Briggs Type Indicator (MBTI) for facilitating different creative styles and techniques for different people.

The authors identify, through application of the Myers-Briggs Type Indicator (MBTI), of how individuals prefer to think and act creatively. Through recognition of the different personality styles, strengths and weaknesses in team members can be identified to maximize the team skills. The authors go far beyond the usual concept of one creative technique for everyone, and tailor the skills to the individual. At the same time, the book contains an important section of developing personal creativity, for finding the ideal personal creative outlets, and for encouraging creativity in children.

I highly recommend the very comprehensive and hands on book Creative You: Using Your Personality Type to Thrive by David B. Goldstein and Otto Kroeger, to any business leaders, managers, entrepreneurs, artists, writers, educators, students, parents, and anyone who is interested in enhancing and developing their creativity skills. This book will help you match your personality type to the right skills and techniques for you.

Christina Steinorth: Cue Cards For Life - Blog Business Success Radio

Listen to Wayne Hurlbert on Blog Talk Radio

Licensed Marriage and Family Therapist, Bouard Certified Diplomate in Professional Counseling, and author of the engaging and positive outcomes oriented book Cue Cards for Life: Thoughtful Tips for Better Relationships, Christina Steinorth, MA, MFT, describes how to establish, maintain, and repair interpersonal relationships. Christina Steinorth shares her cue cards as guiding principles for handling any relationship with respect and consideration, Whether it's a romantic relationship, working with teenagers, caring for aged parents, or dealing with other family issues, Christina has hands on advice for each relationship. In the workplace, people are often faced with difficult bosses, coworkers, or staff members. Christina offers advice for using the cue cards to overcome interpersonal obstacles at work, handle conflicts, and to rise on the corporate ladder. Christina also presents ideas for social events at home and work, and how to create positive relationships through the social side of life. Learn how developing interpersonal relationships is a learned skill available to anyone, and can be guided by the cue cards for life.

Christina Steinorth is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, October 10, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Licensed Marriage and Family Therapist, Bouard Certified Diplomate in Professional Counseling, and author of the engaging and positive outcomes oriented book Cue Cards for Life: Thoughtful Tips for Better Relationships, Christina Steinorth, MA, MFT, describes how to establish, maintain, and repair interpersonal relationships. You will learn:

* Why so many people have problems developing and repairing relationships

* Why really listening to others enhances relationships

* Why relationship building and mending is a learned skill

* How to use the cue cards for life as guiding principles in relationships

Christina Steinorth (photo left) is a Licensed Psychotherapist in private practice and a Board Certified Diplomate of professional counseling (IAMBCP). With an office in beautiful downtown Santa Barbara, Christina holds a Master’s Degree in Marriage and Family Therapy and graduated in the top three of her class from the fully accredited Phillips Graduate Institute of California. She is the author of Cue Cards for Life: Thoughtful Tips for Better Relationships

As a sought after relationship expert, Christina appears regularly in the media. Her advice and insights are often seen in The Wall Street Journal, USA Today, Cosmopolitan Magazine, The Huffington Post, Woman’s Day, Fox News, Shape, Celebrity Parents, Canadian Living, among others. Online, Christina’s advice has appeared on numerous websites including WebMD, Askmen, SheKnows, Lifetime Moms, GalTime and Made Men. You can also hear her on The John Tesh Network and such stations as KARN, KTALK, WNRI as well as countless web and podcasts.

My book review of Cue Cards for Life: Thoughtful Tips for Better Relationships by Christina Steinorth.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.



If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.



To call in questions for my guest, the number is: (347) 996-5832

Let's talk with licensed Marriage and Family Therapist, Bouard Certified Diplomate in Professional Counseling, and author of the engaging and positive outcomes oriented book Cue Cards for Life: Thoughtful Tips for Better Relationships, Christina Steinorth, MA, MFT, as she describes how to establish, maintain, and repair interpersonal relationships. Christina Steinorth shares her cue cards as guiding principles for handling any relationship with respect and consideration, Whether it's a romantic relationship, working with teenagers, caring for aged parents, or dealing with other family issues, Christina has hands on advice for each relationship. In the workplace, people are often faced with difficult bosses, coworkers, or staff members. Christina offers advice for using the cue cards to overcome interpersonal obstacles at work, handle conflicts, and to rise on the corporate ladder. Christina also presents ideas for social events at home and work, and how to create positive relationships through the social side of life. Learn how developing interpersonal relationships is a learned skill available to anyone, and can be guided by the cue cards for life on Blog Business Success Radio.

Cue Cards for Life by Christina Steinorth - Book review

Cue Cards for Life: Thoughtful Tips for Better Relationships

By: Christina Steinorth, MA, MFT

Published: January 8, 2013
Format: Paperback, 168 pages
ISBN-10: 0897936167
ISBN-13: 978-0897936163
Publisher: Hunter House Publishers












"Even though life can be complicated, there really isn't any reason for your relationships to be", writes licensed Marriage and Family Therapist and Board Certified Diplomate in Professional Counseling, Christina Steinorth in her engaging and positive outcomes oriented book Cue Cards for Life: Thoughtful Tips for Better Relationships. The author describes to utilize her Cue Cards regularly to improve and change your relationships for the benefit and consideration of everyone.

Christina Steinorth understands that the simple, seemingly small things make an enormous difference in any relationship. The author reminds us that everyone has the skills to develop and nurture their relationships with others, but that all too often time and distractions cause us to not pay attention to others. Instead of operating on autopilot, as Christina Steinorth calls it, she offers a series of quick and actionable ideas she calls Cue Cards. These reminders, shared by the author throughout the entire book, provide a constant reminder to think of relationship building and to reduce conflicts and misunderstandings.

Christina Steinorth (photo left) recognizes that life may be complicated and that people face constant challenges and demands on their time and attention. The author presents an alternative viewpoint that paying attention to our many interpersonal relationships takes little time and a bit of attention to others. This caring and interest goes a long way to preventing problems before they ever arise between people. The Cue Cards offer wisdom and advice for developing good relationships and for repairing connections that may have gone awry for any reason.

Christina Steinorth presents a series of ideas for building relationships so a person has the skills to develop or repair relationships. The author makes clear that relationship nurturing and mending is a skill that can be practiced and learned like any other skill. Christina Steinorth offers Cue Cards in the following interpersonal relationship areas:

* The basics
* Love relationships
* Marriages, babies, in-laws, and all things family
* Parents with teens
* Interacting with aging parents
* The workplace
* Friendships, parties, and social events
* Effective apologies

For me, the power of the book is how Christina Steinorth combines a powerful framework for developing and rebuilding relationships, with a practical set of ideas for making those transformations a reality. The author offers the simple to understand and use Cue Cards for guiding daily interactions with other people. The cards include people within the family including being a care giver to aging parents, people in your social circle including their social events, and people at the workplace. The author's comprehensive approach to relationships in life makes the book especially valuable.

Christina Steinorth takes the position that relationship building and repairing are learned skills like any other ability in our personal toolkit. This is a very important aspect of the book, as many people believe mistakenly, that developing relationships is an inborn talent possessed only by the rare few. With the premise of a learned skill understood, the author presents the Cue Cards that offer guidance in handling the various exchanges and conflicts that may arise in everyday life at home and work. The principles contained on the Cue cards soon become learned behaviors, replacing the previous ineffective and even destructive behaviors.

I highly recommend the very practical and transformational book Cue Cards for Life: Thoughtful Tips for Better Relationships by Christina Steinorth to anyone seeking a clear and concise set of guiding principles for developing, nurturing, and rebuilding any relationships in a person's life. This book offers the skills needed for conflict resolution, effective leadership, and bringing happiness and consideration for others back into our lives.

The Lifestyle Business Rockstar by Rasmus Lindgren - Book review

The Lifestyle Business Rockstar!

Quit your 9 -5, kick ass, work less, and live more

By: Rasmus Lindgren

Published: February 4, 2013
Format: Paperback, 196 pages
ISBN-10: 1482366045
ISBN-13: 978-1482366044
Publisher: CreateSpace Independent Publishing Platform











"It's about freedom. As I travel the world living my own rockstar lifestyle, I discover that freedom is in very short supply for most people. Maybe it is for you too - you can change that though",writes music producer, IT consultant, and entrepreneur Rasmus Lindgren in his very hands on and positive results oriented book The Lifestyle Business Rockstar!: Quit your 9 -5, kick ass, work less, and live more. The author describes how how to establish a successful business that offers freedom to live the life you choose, and shares the practical steps to make a rockstar lifestyle a reality.

Rasmus Lindgren understands that that starting a lifestyle business doesn't also mean becoming a millionaire. For the author, the freedom provided by the lifestyle is more important than money. Rasmus Lindgren offers the premise that the book is about the freedom for a person's lifestyle to take priority over work in the nine to five world. The author shares his proven tools including the Rockstar Trifecta and Designing Your Lifestyle Business. Rasmus Lindgren presents the concept as a realistic one, where a person doesn't have to mortgage their future, but they won't get rich immediately either.

Rasmus Lindgren (photo left) recognizes that some people prefer the traditional nine to five workplace. This book is written for those individuals who are seeking freedom from what the author considers a lie. He points out that the traditional lifelong employment dream no longer exists, and is even less financially secure and less safe than starting a lifestyle oriented business. Because the entrepreneur, who places their lifestyle and freedom first, there is less need to make huge amounts of money.The lifestyle balances that seeming necessity with the benefits of freedom.

Rasmus Lindgren guides the would be lifestyle entrepreneur through the essential steps needed to achieve both freedom and prosperity. The author provides the following overarching concepts for the lifestyle rockstar:

* The Lifestyle Lie
* The Rockstar Trifecta
* The 4S Model of Lifestyle Business Design
* Lifestyle Business Modeling
* The Next Step: Passion and Action

For me, the power of the book is how Rasmus Lindgren combines a complete overview of the rockstar lifestyle business concept, with the practical strategies and tools to makes that lifestyle a reality. The author presents his ideas in a straightforward manner that removes the guesswork. A real feature of the book is the author's honesty regarding how to start and operate the business; and what to actually expect from the business. The author is very clear that this not an overnight wealth format, but one designed to accentuate the lifestyle aspect of the business, while generating a good income.

The 4S Model is an example of that simplicity and realistic outlook. Rasmus Lindgren suggests a simple setup, starting small, scaling built in for organic growth, and secondary to the desired lifestyle. Rasmus Lindgren recommends an online business as being lifestyle friendly and one that can be developed and scaled larger over time. The goal, after all, is to achieve freedom from being tied to a clock based job, and the author offers a solid plan for doing precisely that.

I highly recommend the very practical and liberating book The Lifestyle Business Rockstar!: Quit your 9 -5, kick ass, work less, and live more by Rasmus Lindgren to any would be entrepreneurs and lifestyle rockstars who are seeking real freedom from the standard nine to five workplace. This book offers a real world proven blueprint for leaving that job behind and living a life of freedom of your own choosing.